The concept of the Keeneland September yearling sale may have changed forever with the sales company announcement that the annual fall yearling fixture will be redesigned in 2010.
Chief among the new design is a sleek, perhaps elegant, two-evening select sale. If Keeneland can put this opening event in the same category as the chic Saratoga evening auctions, they will have generated a different kind of buzz about their sale. That in itself will be very helpful for the sale and for consignors lucky enough to draw into the elite boutique offering.
A greater surprise, however, is the composition of Book 2. It will now be conducted over four days with about twice as many horses as last year’s Book 2.
Simply the physical difference is startling between a Book 1 slim enough to fit into the inner pocket of a dinner jacket compared to a Book 2 that will substitute for a door stop.
That may not be a bad thing. It is different. It is a real change. Perhaps Keeneland could persuade President Obama to deliver an opening night address at a dinner in his honor?
Such an event, at least, would lend glamor and distinction to the association’s sizzling approach and bring attention to a sport that needs all it can muster.